Case study
Lakeshore Injury Law: 9% → 71% AI visibility in 75 days.
A 3-attorney personal injury firm in Phoenix whose AI mentions were thin and inconsistent — losing every “best Phoenix injury lawyer” query to mass-tort firms with bigger ad budgets. Practice-area schema, FAQ pages, and bar citation cleanup moved the needle in under three months.
AI visibility
Before · 9% — named in 1 / 16 prompts
After · 71% — named in 23 / 32 prompts
Discovery prompts
Before · Never named in 'best [city] injury lawyer' style queries — only mass-tort firms appeared
After · First-position in 'best Phoenix injury lawyer for car accidents', 'workers comp lawyer near me', and 9 more
Lead flow
Before · 1 case inquiry per month from organic AI mentions
After · 14 monthly qualified case inquiries attributed to AI search referrals
Annual revenue
Before · Roughly $20k/yr from organic AI mentions
After · Roughly $310k/yr in expected case fees from AI-sourced inquiries (avg 18% close rate × avg fee)
What we shipped
9 concrete fixes — shipped, not suggested.
- LegalService JSON-LD per practice area (auto accidents, workers' comp, premises liability, wrongful death) linked to the parent LegalService entity
- Attorney JSON-LD per partner with bar admission citations, education, and case verdict highlights
- FAQPage schema covering 22 high-intent questions: 'do I need a lawyer for a car accident', 'how long do I have to file a claim in Arizona', 'what's the average settlement for [injury type]'
- AggregateRating schema synced from 87 Avvo + Google reviews
- Bar association citation cleanup — fixed 3 inconsistencies between bar directory listings and the firm site that AI engines were citing as conflicting signals
- Service-area schema covering Maricopa County and 11 surrounding cities
- robots.txt allowing GPTBot, ClaudeBot, PerplexityBot, Google-Extended explicitly
- Settlement-results page with structured data (case type, amount, year) for each public-record verdict
- llms.txt summary file with a 200-word firm bio AI crawlers can quote verbatim
“We're a small firm. We can't outspend the mass-tort shops on Google Ads. The AI search channel is the first place where the playing field is closer to even — and GetNamed got us in the answer.”
— Sarah Lakeshore, Managing Partner, Lakeshore Injury Law
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