Case study
Pinnacle HVAC: 12% → 76% AI visibility in 60 days.
A 14-truck residential HVAC operator in Austin, TX losing emergency AC repair queries to a national franchise — until we cleaned up their robots blocks, shipped service-area schema, and tripled their structured content footprint.
AI visibility
Before · 12% — named in 2 / 16 prompts
After · 76% — named in 24 / 32 prompts
Discovery prompts
Before · Never named in 'emergency AC repair' style queries — national franchise dominated
After · First-position in 'emergency AC repair Austin', 'best HVAC company near me', and 11 more
Lead flow
Before · 0 leads attributed to AI search referrals
After · 31 monthly emergency-call leads attributed to AI search referrals
Annual revenue
Before · Roughly $6k/yr from organic AI mentions
After · Roughly $186k/yr captured at average emergency-call ticket size
What we shipped
9 concrete fixes — shipped, not suggested.
- robots.txt cleanup — removed legacy GPTBot/PerplexityBot blocks the previous SEO firm had added
- LocalBusiness JSON-LD with full service area covering 23 ZIP codes across Travis and Williamson counties
- Service JSON-LD per offering (AC repair, furnace install, heat pump, duct cleaning, emergency 24/7)
- FAQPage schema covering 14 high-intent questions: 'why is my AC blowing warm air', 'how much for a new condenser', 'do you do same-day emergency calls'
- AggregateRating schema synced from 312 Google + Yelp reviews (4.8 average)
- llms.txt summary file pointing AI crawlers at the canonical service-area page
- Click-to-call header bar with tel: link visible on mobile
- Dedicated /service-areas/[city] pages for the top 8 ZIP codes with structured data
- Hours block + after-hours emergency note in OpeningHoursSpecification format
“We'd been spending real money on Google Ads for emergency calls. Two months after GetNamed shipped the fixes, ChatGPT started naming us in answers and the call volume from AI referrals matched what we were getting from paid. The ad spend became optional.”
— Mark Reyna, Owner, Pinnacle HVAC
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